The Dodson Family
Hey y'all! I am Kristi, and I am the heart behind LUTM. I am married to the man of my dreams and together we have F O U R amazing little humans! These four are our reasons "WHY". We love being together, laughing and making memories and serving the Lord together!
I started LUTM with a mission bigger than t-shirts. Every design is a reminder that you are loved, that your life matters, and that the world is better with you in it. Through this business, I also hope to share the unconditional love of Jesus Christ—the kind of love that reaches everyone and says, “You are loved the most.”
When you wear LUTM, you’re not just wearing a shirt. You’re carrying a message, offering hope, and reminding someone (maybe even yourself) that love is stronger than anything we face.
Thank you for being here and for supporting this journey. My prayer is that each shirt sparks conversations, spreads encouragement, and lets someone know they are never alone.
With love,
Kristi
Owner & Founder, LUTM, LLC
How did we get our name?
LUTM stands for “Love You The Most.”
It’s more than just a phrase—it’s a tradition that started with my mom. Growing up, she would say it to my sisters and me as a reminder of her unconditional love for us. Over the years, those words became a part of who we are, carrying comfort, strength, and connection through every season of life.
Now, as a parent myself, I constantly say “Love You The Most” to my own children and pray that they’ll one day carry it forward to theirs. It’s more than something we say—it’s a legacy of love meant to be shared.
That’s why this business carries the name LUTM. Every shirt is designed to pass along that same message: you are loved, you are enough, and you matter.
Why did we start?
Because everyone deserves to know they are deeply loved.
"If love could have saved you, you would have lived forever."
I had heard it before, but it didn’t become real until 2019 — the year a very close friend was here one moment- and gone the very next. Years have since passed, yet the waves of grief still crash when I least expect it. There are some really HARD days: days where one thing after another goes wrong and the sadness feels like it will swallow everything. It's on those days, that a single voice echoing “I love you” has been the smallest act of kindness that I find steadies me.
Those small words lift the heaviest weight.
After this loss, I knew what I had to do- what I had the power to do- and that is where this small business was born. Through this brand I want to share the unconditional love of Jesus — to remind people, in a tangible way, that they are loved the most by Jesus Christ and that the world absolutely needs them in it.
If a shirt, a message, or a gift can make someone feel seen on a hard day, then we’re doing what matters.